A core highlight of this project was our data-driven decision to pivot. Originally focused on general English speaking, we shifted our focus after identifying a market saturation in consumer language apps.

• The Insight: Competitive analysis and interviews with teachers revealed that the true underserved need lies in academic subject comprehension for non-native speakers.

• The Solution: We transitioned to a specialized AI learning tool that acts as a "scaffold," allowing students to master grade-level content while simultaneously building academic vocabulary.

We designed a dual-track business model to balance rapid user growth with long-term institutional stability:

• B2C2B Approach: Our strategy initiates with a B2C model (Direct-to-Parent) to gain immediate user traction and efficacy data. This data then serves as the foundation for a B2B pivot, targeting school districts for large-scale adoption.

• Market Opportunity: By targeting the TAM (Total Addressable Market) of 5 million+ ELL students in the U.S., we positioned the venture to tap into both private educational spending and federal Title III funding for language instruction.

The project culminated in a comprehensive venture proposal, including:

• Funding Ask: A strategic $250k seed round proposal targeted at Boston-based angel groups like Launchpad Venture Group, supported by a 5-year financial projection.

• Operational Roadmap: A 24-month plan covering MVP development, pilot testing in local school districts, and initial hiring for key pedagogical and engineering roles.

• Exit Strategy: Identification of potential acquirers in the K-12 publishing and EdTech space (e.g., Pearson, McGraw Hill) that currently lack specialized ELL content-support tools.

Aligned with the Four Domains of Education Design, the project prioritizes:

• Instructional Integrity: Ensuring AI-generated content adheres to Second Language Acquisition (SLA) principles.

• Entrepreneurial Equity: Designing the product to be accessible to low-income families and under-resourced schools, bridging the digital and educational divide.